VRTUE – Virtual Experiences

We use Virtual Reality (VR) technology extensively in our studio to assist both client and designer as early as possible in the design process.

CPRW has developed our own custom platform for creating the ‘next level’ use of VR in the form of VR Animations that incorporate probabilistic behavioural models.
This platform is called VRTUE (Virtual Reality Touchstone for User Experiences).

Our VRTUE animations provide an intelligent and interactive platform for the observation and analysis of how future environments are likely to perform and how inhabitants will likely behave. This enables the many and varied stakeholders, each with a different perspective, to provide informed and constructive ‘first-hand’ feedback on any proposed design.

Using a combination of both qualitative and quantitative research methods, we first seek to better understand the types of users and work/learning styles any new building or environment is being asked to support.