Spatial – 88 Shortland Street, Marketing Floors
88 Shortland Street forms part of the global property portfolio of Deka Immobilien, a German based provider of real estate funds with more than 50 years of experience in providing high quality, innovative commercial real estate solutions.
In conjunction with our work on the base build upgrades which support this asset transformation, CPRW have also been engaged to assist CBRE in the process of marketing leasing opportunities within the circa 20,000m2 building.
This work includes direct engagement with potential tenants to understand their workplace requirements and the production of test fit layouts to assist with due diligence and commercial negotiations.
A key part of this marketing process has been the creation of 2 separate ‘show floors’ to date – the first of which was leased soon after completion – providing leasing agents an environment in which they can engage with potential tenants on site, experiencing the quality not only of the spaces, but also the material & finishes, as well as the magnificent views and abundance of natural light.
The marketing process was further enhanced through CPRW creating Virtual Reality ‘show suites’, demonstrating numerous planning scenarios, allowing prospective tenants the opportunity to walk through virtual tenancies and experience multiple fit out configurations firsthand.